Come to think of it, a new viral video can put a business in front of thousands or even millions of potential clients who had never heard of it before. However, it is quite a long process unless you’re a famous personality or a celebrity who can make a facebook video viral in an instant.
Okay, so you have made a great content and posted it online. Now what? You’ll leave it there and wait for your audience to discover it and praise you for a job well done? No, that’s not how it works. Any businessman or marketer aims to reach as many clients as possible so they’d invest in effective digital marketing that works fast and real. Or you can follow these steps on how to make your content go viral and reach a massive audience.
Step 1: Get to Know Your Audience
If you’re following our blogs related to going viral, you probably read this one several times. It is important for a content to reach the right people. Get to know them by conducting research online or talk to your clients in person, identify what are their preferences. By knowing who exactly to reach, you can create a content that can resonate with your target audience.
Step 2: Create a high-quality engaging content
Creating engaging content is like building an image of your product in people’s mind. So how to make your content go viral? Make them unique, relevant and useful. Know what kind of content to post that’s preferred by your audience, it might be a new viral video, a photo or a blog as long as they are related to your niche and strong enough to catch your audience’s attention.
Step 3: Make an Emotional Connection
Viral Facebook videos are a great example of contents with strong emotional emotions. We usually see funny, sad, romantic, scary and other emotional videos on Social Media. Having a strong emotional connection with the audience is what makes them go viral. Creating a content with an emotional connection is what make’s your audience compel to take the next step.
Integrating emotions can help your content’s purpose resonate more with your target audience. Think of what emotions your visuals or words should have to increase the chances of going viral.
Step 4: Build Sharing Into Your Campaign
A content can’t go viral without sharing so you can’t just sit back after posting a content and wait hoping someone would share it. Instead, build sharing into your campaign.
A great example is how fast Dropbox was able to quickly scale by their referral program where users who refer them can get free storage to other people.
The lesson to take from Dropbox is that referrals do not demand, it amplifies so ask for a share and your audience is more likely to comply.
Step 5: Know when is the right time to post
How to make your content go viral by knowing the right time to post? A viral facebook video is a great example. If you’ve noticed, a new viral video appears on facebook and boom! More videos appear like parodies go viral too. This is the importance of knowing the right time to post. Know what’s the current trend in your field, be updated. Getting ideas from the latest topics will help you create amazing content that can go viral too! You should also study the time your audience will probably go online and on what platform. This is one strategic way to increase your visibility to your target audience.
Step 6: Use Your Audience to Create User Generated Content
User-generated content takes engagement with your audience beyond by just sharing it and making it interactive. Creating a user-generated content allows your audience to share your content and adding their own content to it. It’s like them being part of your marketing campaign with their own ideas added to it. The more people sharing your user-generated content, the more engagement it can reach. This time you let your content go viral in the hands of your audience, sometimes it's even fun.
Step 7: Team up with Powerful Influencer
Having influencers share your content is a great help to make you go viral. Team up with the right influencers, they should be on the same niche as you. There are 2 ways to be able to get influencers to share your content, first, hope they notice you and offer a collaboration or second, approach them and tell them about it.
Most brands use the proactive way, means they reach out and let them know that you have created great content that you think they’ll like to share with their followers.
The best thing about having these famous influencers share your content is because they have a great number of followers who trust and respect their preferences. You get to share their content too and by mentioning their name you can also build trust with their followers.
Step 8: Use Powerful Visuals
Contents powerful visuals like photos and videos are more likely to get shared that just plain texts. You know it, reading stuff without colorful images or eye-catchy videos are boring in today’s trend. Adding images or videos makes your content more attractive.
Not every piece of content will go viral. Especially if you're just out there creating random contents without taking in consideration of your target audience. But by implementing these steps, you have high chances for your content to be shared and go viral. You can go viral at no cost by going the hard way, research, trial and error, hard work and patience. Most brands take the easy way, investing in professionals like us at I Got Viral, who knows how to do their jobs.
Have you had a content go viral? Share it with us in the comments below!
 |
| Image by ijmaki from Pixabay |
Okay, so you have made a great content and posted it online. Now what? You’ll leave it there and wait for your audience to discover it and praise you for a job well done? No, that’s not how it works. Any businessman or marketer aims to reach as many clients as possible so they’d invest in effective digital marketing that works fast and real. Or you can follow these steps on how to make your content go viral and reach a massive audience.
Step 1: Get to Know Your Audience
If you’re following our blogs related to going viral, you probably read this one several times. It is important for a content to reach the right people. Get to know them by conducting research online or talk to your clients in person, identify what are their preferences. By knowing who exactly to reach, you can create a content that can resonate with your target audience.
 |
| Image by Peter H from Pixabay |
Step 2: Create a high-quality engaging content
Creating engaging content is like building an image of your product in people’s mind. So how to make your content go viral? Make them unique, relevant and useful. Know what kind of content to post that’s preferred by your audience, it might be a new viral video, a photo or a blog as long as they are related to your niche and strong enough to catch your audience’s attention.
Step 3: Make an Emotional Connection
Viral Facebook videos are a great example of contents with strong emotional emotions. We usually see funny, sad, romantic, scary and other emotional videos on Social Media. Having a strong emotional connection with the audience is what makes them go viral. Creating a content with an emotional connection is what make’s your audience compel to take the next step.
 |
| Image by Gino Crescoli from Pixabay |
Integrating emotions can help your content’s purpose resonate more with your target audience. Think of what emotions your visuals or words should have to increase the chances of going viral.
Step 4: Build Sharing Into Your Campaign
A content can’t go viral without sharing so you can’t just sit back after posting a content and wait hoping someone would share it. Instead, build sharing into your campaign.
A great example is how fast Dropbox was able to quickly scale by their referral program where users who refer them can get free storage to other people.
The lesson to take from Dropbox is that referrals do not demand, it amplifies so ask for a share and your audience is more likely to comply.
Step 5: Know when is the right time to post
 |
| Image by Jan VaĊĦek from Pixabay |
How to make your content go viral by knowing the right time to post? A viral facebook video is a great example. If you’ve noticed, a new viral video appears on facebook and boom! More videos appear like parodies go viral too. This is the importance of knowing the right time to post. Know what’s the current trend in your field, be updated. Getting ideas from the latest topics will help you create amazing content that can go viral too! You should also study the time your audience will probably go online and on what platform. This is one strategic way to increase your visibility to your target audience.
Step 6: Use Your Audience to Create User Generated Content
User-generated content takes engagement with your audience beyond by just sharing it and making it interactive. Creating a user-generated content allows your audience to share your content and adding their own content to it. It’s like them being part of your marketing campaign with their own ideas added to it. The more people sharing your user-generated content, the more engagement it can reach. This time you let your content go viral in the hands of your audience, sometimes it's even fun.
Step 7: Team up with Powerful Influencer
Having influencers share your content is a great help to make you go viral. Team up with the right influencers, they should be on the same niche as you. There are 2 ways to be able to get influencers to share your content, first, hope they notice you and offer a collaboration or second, approach them and tell them about it.
 |
| Image by Diggity Marketing from Pixabay |
Most brands use the proactive way, means they reach out and let them know that you have created great content that you think they’ll like to share with their followers.
The best thing about having these famous influencers share your content is because they have a great number of followers who trust and respect their preferences. You get to share their content too and by mentioning their name you can also build trust with their followers.
Step 8: Use Powerful Visuals
 |
| Image by Gerd Altmann from Pixabay |
Contents powerful visuals like photos and videos are more likely to get shared that just plain texts. You know it, reading stuff without colorful images or eye-catchy videos are boring in today’s trend. Adding images or videos makes your content more attractive.
Not every piece of content will go viral. Especially if you're just out there creating random contents without taking in consideration of your target audience. But by implementing these steps, you have high chances for your content to be shared and go viral. You can go viral at no cost by going the hard way, research, trial and error, hard work and patience. Most brands take the easy way, investing in professionals like us at I Got Viral, who knows how to do their jobs.
Have you had a content go viral? Share it with us in the comments below!
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